Hidden within the deep flowing waters of economic life are some disaster risk elements that some just don't want to talk about. Greed dressed up as need , and effort and product wasted. The richer we are, the more prone we are to the myth that we can "buy everything" and pay for nothing. Individual economic strength can distort our view of the basic health and economic needs of communities. How should governments try to manage galloping consumption and distorted access to our shared resources?